Now that Google claims to not so much be penalizing sites with the new “real time” Penguin Update it makes some people suggest there is not even a need for a disavvow file.
Here are some key takeaways:
- Of the sites that ranked in the top 30 within the previous seven years, 89% no longer rank for anything today. Some of these sites are already gone but a majority were penalized.
- Before using a disavow file, it’s best to know the difference between a good link and a bad link. But determining whether a link is good or bad isn’t easy. There are some who measure links wrong. For example, some sites who have been penalized have a high Moz score, Ahrefs score or Majestic score so they may appear to be “good links.”
- There really hasn’t been great public tools available that look at everything and also consider what Google is looking at.
So who wants to be the first to update the disavow with a blnk file and I would be glad to trade results, hit me up on twitter…
Who wants to be the first to delete their disavow file and we will trade results?
— William Anderson (@WilliamASEO4) November 8, 2016
Penguin goes real-time
Penguin is a filter designed to capture sites that are spamming Google’s search results in ways that Google’s regular spamming systems might not detect. Introduced in 2012, it has operated on a periodic basis.
In other words, the Penguin filter would run and catch sites deemed spammy. Those sites would remain penalized even if they improved and changed until the next time the filter ran, which could take months.