WordPress Rolls Out Unexpected Security Patch!

WordPress Releases Security Patch In The Middle Of The Night

In thier second quick update of secuity wordpress released the security patch in the middle of the night

WordPress versions 4.7.4 and earlier are affected by six security issues:

Insufficient redirect validation in the HTTP class. Reported by Ronni Skansing.

Improper handling of post metadata values in the XML-RPC API. Reported by Sam Thomas.

More:

I related news, I though I was getting in some trouble for dropping “F Bombs In Structered data, but it seems the very sevelopers are none too happt with it either. Youo can read about it in this buried treasure:

JSON-LD became an official Web Standard last week. This is after exactly 100 teleconferences typically lasting an hour and a half, fully transparent with text minutes and recorded audio for every call. There were 218+ issues addressed, 2,000+ source code commits, and 3,102+ emails that went through the JSON-LD Community Group. The journey was a fairly smooth one with only a few jarring bumps along the road. The specification is already deployed in production by companies like Google, the BBC, HealthData.gov, Yandex, Yahoo!, and Microsoft. There is a quickly growing list of other companies that are incorporating JSON-LD. We’re off to a good start.

Source:
http://manu.sporny.org/2014/json-ld-origins-2/

 

Google Says No To “F Bombs” in Schema, Meanwhile At Yahoo…

Now your hacked info is on sale on the “dark web”

photo credit – https://static01.nyt.com/images/2016/12/16/business/16YAHOO-1481842916865/16YAHOO-1481842916865-master768.jpg

According ro Rusty Brick, the brass at Google want you to keep the F-bombs and other sh*t out of thier scematic data!!

Make sure your reviews don’t contain profane or vulgar language. If they do, Google can remove your review rich snippets. Google has changed the guidelines for their reviews schema to prohibit the use of schema for reviews that contain profanity and vulgar language.

The new guidelines section added a line that reads, “[P]rofanity and vulgar language are prohibited. Do not include reviews that contain vulgar or profane language.”

Source:
http://searchengineland.com/google-reviews-schema-guidelines-now-prohibit-vulgar-profane-language-265635

Meanwhile Yahoo is dealing with “state sponsored terrorism”, but what too them 3 years to come clean?

The scale of a second Yahoo breach disclosed on Wednesday was staggering, exposing information associated with a billion accounts. But, perhaps even more staggering was that the theft happened three years ago — and had not been reported until now. That probably left a lot of consumers wondering: Why does it take so long to find out that I’ve been hacked?

In Yahoo’s case, the reason for the delay may be a fairly simple one. The company may not have known about the breach. Yahoo has not revealed how it learned about the 2013 attack, but reading between the lines of its announcement, it seems as though its security team was alerted by outside investigators rather than an internal team.

Source:
https://www.washingtonpost.com/news/the-switch/wp/2016/12/16/it-took-three-years-for-yahoo-to-tell-us-about-its-latest-breach-why-does-it-take-so-long/

Maybe they need the assistance of Black Hat SEO guy, because the best denfence is a good defense.

Or do I have that backwards?

This moron looks like he could straighten shit out.

You can find him on twitter….

 

LOL – I hope you all have a better weekend than Yahoo!!!

  • WA

Now With Google’s Penguin Update: No Disavow Links?

Now that Google claims to not so much be penalizing sites with the new “real time” Penguin Update it makes some people suggest there is not even a need for a disavvow file.

Here are some key takeaways:

  • Of the sites that ranked in the top 30 within the previous seven years, 89% no longer rank for anything today. Some of these sites are already gone but a majority were penalized.
  • Before using a disavow file, it’s best to know the difference between a good link and a bad link. But determining whether a link is good or bad isn’t easy. There are some who measure links wrong. For example, some sites who have been penalized have a high Moz score, Ahrefs score or Majestic score so they may appear to be “good links.”
  • There really hasn’t been great public tools available that look at everything and also consider what Google is looking at.

Souce: https://www.searchenginejournal.com/googles-penguin-update-and-disavow-links-an-interview-with-jim-boykin/

So who wants to be the first to update the disavow with a blnk file and I would be glad to trade results, hit me up on twitter…

We will compare results with our readers!!

Penguin goes real-time

Penguin is a filter designed to capture sites that are spamming Google’s search results in ways that Google’s regular spamming systems might not detect. Introduced in 2012, it has operated on a periodic basis.

In other words, the Penguin filter would run and catch sites deemed spammy. Those sites would remain penalized even if they improved and changed until the next time the filter ran, which could take months.

Source: http://searchengineland.com/google-updates-penguin-says-now-real-time-part-core-algorithm-259302

Google Issues Warning About Itself / Twitter Stock Takes A Dump

Update Google Chrome to minimise security risks

For a company whose motto has shifted from a “don’t be evil” to “There’s nothing to see here.” Google announced that there were some security flaws and the latest version of Chrome.

4 October 2016 – Google has released an update for its widely used Chrome browser that includes three fixes for security flaws. You are advised to update to Chrome version 53.0.2785.143 for Windows, Mac and Linux.

Security updates address vulnerabilities in computer systems that remote attackers can otherwise use to gain access to devices, or information such as online banking details. A vulnerability is a weakness that can leave a computer and its systems open to attack. Attacks can be carried out a number of ways, including through malicious software (malware) such as viruses and spyware that can monitor a users’ activity on a computer and stop systems operating properly.

Stay Smart Online recommends that, wherever possible, you enable functions that allow security updates to be automatically applied when they become available. Information on automating updates is available here. Automatic updates minimise the risk of you delaying or forgetting to apply an update, and help restrict the ability of attackers to gain control of your computer and sensitive personal and financial data.

Souce: https://www.staysmartonline.gov.au/alert-service/update-google-chrome-minimise-security-risks
google twitter bromance

Image source: http://searchengineland.com/figz/wp-content/seloads/2014/11/twitter-google-logos2-1920-800×450.jpg

Twitter Stock takes a dump on the news Google would not be placing a bid to buy the company. Honestly, I already thought that Google already owned Twitter because they quietly allowed Google access to “the firehose” — meaning that all Twitter data was now for sale to Google and you had a better bet they were buying.

Unfortunate news, but I believe it is only a bluff. I doubled down on my Twitter stock just after hearing about the firehose deal. Oh well, it should only make Twitter stock spike that much more when Google finally acquires them!

SEO Geekfests and LinkBuiding Mistakes

Leading SEOs Discuss AMP, PWAs, URL Parameters, Featured Snippets, KPIs and More

Leading SEOs Discuss AMP, PWAs, URL Parameters, Featured Snippets, KPIs and More was originally published on BruceClay.com, home of expert search engine optimization tips. Meet the SEOs is a key SMX session where digital marketers are able to ask four leading digital marketers any question they have. The panel, moderated by Search Engine Land Founder and Editor Danny Sullivan, features: Duane Forrester: Vice President of Search Operations at Bruce Clay, Inc. Mike King: President and Founder of iPullRank Hillary Glaser: SEO Manager at Campbell Ewald Alyeda Solis: SEO Consultant

http://www.bruceclay.com/blog/leading-seos-discuss-amp-pwlas-url-parameters-featured-snippets-kpis-and-more/

Are you ready for the big search engine optimization geek fest being sponsored via is the good people at Bruce Clay. This event is not far away holding off until November and if you have a chance to be there there is absolutely no reason why you shouldn’t go.

This promises to be the geekiest event ever invented and if you’re a reader of this blog you better bad that we are going to be there and looking for supplies from Google.

17 Ways Link Building Can Go Awry

published: 9/29/2016 5:55:37 PM +00:00

17 Ways Link Building Can Go Awry was originally published on BruceClay.com, home of expert search engine optimization tips. Link removal specialist Sha Menz has a word of warning for SEOs: Manipulating the link game is like everything else — it’s all fun and games until someone loses an eye. A superhero SEO can come along and save your site, but there are much more powerful things your superhero SEO could be doing rather than link cleanup. Read 17 Ways Link Building Can Go Awry for 17 areas where link building can go awry and 3 ways link building can be done best!

http://www.bruceclay.com/blog/link-building-stories-to-save-your-site/

Everyone is on race to cool blanks like it was the nuclear arms race just after war war Two with the Russians. In your haste to build links if you aren’t careful you can trigger the newly updated Google Penguin penalty. Many people talk about trying to recover their domains after being penalized, but I consider it to be pointless and you should just start again on a new domain name with fresh content

As always, I’ve just try to keep this little search engine optimization blog updated with what I flying to be week’s top stories. Look for another post a few days.

Peace,
Wiliam