According ro Rusty Brick, the brass at Google want you to keep the F-bombs and other sh*t out of thier scematic data!!
Make sure your reviews don’t contain profane or vulgar language. If they do, Google can remove your review rich snippets. Google has changed the guidelines for their reviews schema to prohibit the use of schema for reviews that contain profanity and vulgar language.
The new guidelines section added a line that reads, “[P]rofanity and vulgar language are prohibited. Do not include reviews that contain vulgar or profane language.”
Meanwhile Yahoo is dealing with “state sponsored terrorism”, but what too them 3 years to come clean?
The scale of a second Yahoo breach disclosed on Wednesday was staggering, exposing information associated with a billion accounts. But, perhaps even more staggering was that the theft happened three years ago — and had not been reported until now. That probably left a lot of consumers wondering: Why does it take so long to find out that I’ve been hacked?
In Yahoo’s case, the reason for the delay may be a fairly simple one. The company may not have known about the breach. Yahoo has not revealed how it learned about the 2013 attack, but reading between the lines of its announcement, it seems as though its security team was alerted by outside investigators rather than an internal team.
When I read the news today about google shaking up the local maps listing again it came as so bit surpise. In my ment Google has wanted to sweeze the local “lead gen” sites out of the ranking in favor of getting better positioning for their AdWords.
For this i will be referencing this blog post…
Local SEO specialist Brian Barwig was among those who have noticed the ads appearing in the Local Finder results — reached after clicking “More places” from a local three-pack in the main Google search results.
The addition of the ads (more than one ad can display) in the Local Finder results means retailers and service providers that aren’t featured in the local three-pack have a new way of getting to the top of the results if users click through to see more listings. (It also means another haven for organic listings has been infiltrated with advertising.) Source: http://searchengineland.com/google-ads-local-finder-results-maps-not-search-partner-247779
This became a hot topic of conversation at this years SWSX. As local marketer look further and further down the barrel of a gun and need to but adword. SEO legond Bruce Clay chimed in at a recent event:
Creating Better Ad Copy: PPC Problem-Solving for B2B B2C was originally published on BruceClay.com, home of expert search engine optimization tips. There are more than 1.2 million advertisers in the Google Search Network. With so many business and brands competing to show up in paid search ads, how can you stand out? Standing out is something search engine marketing leaders Pauline Jakober, Virginia Tonning and Marty Weintraub spend a lot of time thinking about.
New even traditional black hatters like Semantic Mastery have been singing the praises of adswords and acting like they are some try of expert, when they ore still really just getting thier feet wet. Check out the video at the top of this post!
They have even released and adwords type traing programs so that they will not be crushed under the weight of what is coming down the pike. My boss has me reviewing thier latest release Local KingPin and I was expecting tpo ve done by now but like other products from these guys it has turned into a monster and I stall haved finalized my review but so far so, so good.
My boss posted a pterry good overview and is helping me get through this giant traing course.
How Long Does Link Building Take to Influence Rankings?
Of course, you have to think of this source of the news. The cornerstone of the Google algorithm scores PageRank. While covering the years Page rank may no longer be shown two webmasters there is certainly no doubt that you were going to have a harder time doing something without links than with them. Even mass link building with tools like GSA still have their time and place as long as the links are not pointing toward the money site.
MOZ had a different take:
Kledzik’s study was on a moderately large site with roughly 200K pages and focused on moderately difficult keyword rankings. She correctly points out that with a multiplicity of variables, it is extremely difficult to pinpoint the impact of any given ranking factor (such as a link).”
Even though, they may try to put it behind them; Pagerank is the foundation of the Google algorithm and without it, they would not be the largest technology company in the world without links because like a democracy, they count as votes.. While they may continue to find ways to dampen the effects free links and thin content, it’s just like taking the engine out of a car. You can do it, but you’re not going to be going anywhere.
Link building isn’t dead Google and even better at finding, demoting and even penalizing links coming from bad neighborhoods. and I have use search factors as Time a visitor spends on the side and click through rate which is also being manipulated by the SEO Community