Google Says No To “F Bombs” in Schema, Meanwhile At Yahoo…

Now your hacked info is on sale on the “dark web”

photo credit – https://static01.nyt.com/images/2016/12/16/business/16YAHOO-1481842916865/16YAHOO-1481842916865-master768.jpg

According ro Rusty Brick, the brass at Google want you to keep the F-bombs and other sh*t out of thier scematic data!!

Make sure your reviews don’t contain profane or vulgar language. If they do, Google can remove your review rich snippets. Google has changed the guidelines for their reviews schema to prohibit the use of schema for reviews that contain profanity and vulgar language.

The new guidelines section added a line that reads, “[P]rofanity and vulgar language are prohibited. Do not include reviews that contain vulgar or profane language.”

Source:
http://searchengineland.com/google-reviews-schema-guidelines-now-prohibit-vulgar-profane-language-265635

Meanwhile Yahoo is dealing with “state sponsored terrorism”, but what too them 3 years to come clean?

The scale of a second Yahoo breach disclosed on Wednesday was staggering, exposing information associated with a billion accounts. But, perhaps even more staggering was that the theft happened three years ago — and had not been reported until now. That probably left a lot of consumers wondering: Why does it take so long to find out that I’ve been hacked?

In Yahoo’s case, the reason for the delay may be a fairly simple one. The company may not have known about the breach. Yahoo has not revealed how it learned about the 2013 attack, but reading between the lines of its announcement, it seems as though its security team was alerted by outside investigators rather than an internal team.

Source:
https://www.washingtonpost.com/news/the-switch/wp/2016/12/16/it-took-three-years-for-yahoo-to-tell-us-about-its-latest-breach-why-does-it-take-so-long/

Maybe they need the assistance of Black Hat SEO guy, because the best denfence is a good defense.

Or do I have that backwards?

This moron looks like he could straighten shit out.

You can find him on twitter….

 

LOL – I hope you all have a better weekend than Yahoo!!!

  • WA

# MaJor Google Shak-Ups Local Search/ Mobile

Google Shakes Local Search

According to Bruce Clay, who is one of the best and well known SEO “you won’t even be able to recognze google local seach in 2017:

Imagine a search engine results page with four paid ads at the top and three more sponsored Local Listings in the Local Pack. That’s seven ads at the top of every page, and that’s where we’re headed with Google Home Service Ads. Google Home Service Ads are sponsored listings in the Google Local Pack. Find out how home service ads will affect SEO, straight from Bruce Clay.

Source: http://searchengineland.com/everything-need-know-googles-possum-algorithm-update-258900

This is going to switch to a lot of guy who used to get over on the sytem by “black hatting” email adressed start playing by the rules.

These guys have a pretty decent playlisy for local stuff:

Incase yu’ve been under a rock you have heard about the possum, update, but just in case you have not, let me bring you up to date with the help of Seach Engineland?

What was the update?

All the evidence seems to indicate this particular update only impacted ranking in the 3-pack and Local Finder (AKA the local results or Google Maps results). There is talk of another update that happened right after, which impacted organic results.

I believe the main purpose of the update was to diversify the local results and also prevent spam from ranking as well.

Source: http://searchengineland.com/everything-need-know-googles-possum-algorithm-update-258900

It loks like anyone who wanted to get into local with the intent that in might be easier, the Bog G just threw a wrench in that strategy.

I’ve beeen having some minor health issues, look for me to be wring a lot more on this site very soon!