Google Shakes Up The Local Results: Again!!

When I read the news today about google shaking up the local maps listing again it came as so bit surpise. In my ment Google has wanted to sweeze the local “lead gen” sites out of the ranking in favor of getting better positioning for their AdWords.

For this i will be referencing this blog post…

Local SEO specialist Brian Barwig was among those who have noticed the ads appearing in the Local Finder results — reached after clicking “More places” from a local three-pack in the main Google search results.

The addition of the ads (more than one ad can display) in the Local Finder results means retailers and service providers that aren’t featured in the local three-pack have a new way of getting to the top of the results if users click through to see more listings. (It also means another haven for organic listings has been infiltrated with advertising.) Source: http://searchengineland.com/google-ads-local-finder-results-maps-not-search-partner-247779

This became a hot topic of conversation at this years SWSX. As local marketer look further and further down the barrel of a gun and need to but adword. SEO legond Bruce Clay chimed in at a recent event:

Creating Better Ad Copy: PPC Problem-Solving for B2B B2C was originally published on BruceClay.com, home of expert search engine optimization tips. There are more than 1.2 million advertisers in the Google Search Network. With so many business and brands competing to show up in paid search ads, how can you stand out? Standing out is something search engine marketing leaders Pauline Jakober, Virginia Tonning and Marty Weintraub spend a lot of time thinking about.

http://www.bruceclay.com/blog/better-ppc-ad-copy-smx/

New even traditional black hatters like Semantic Mastery have been singing the praises of adswords and acting like they are some try of expert, when they ore still really just getting thier feet wet. Check out the video at the top of this post!

They have even released and adwords type traing programs so that they will not be crushed under the weight of what is coming down the pike. My boss has me reviewing thier latest release Local KingPin and I was expecting tpo ve done by now but like other products from these guys it has turned into a monster and I stall haved finalized my review but so far so, so good.

My boss posted a pterry good overview and is helping me get through this giant traing course.

Local KingPin Review Of The Member Area Training from Jason Quinlan on Vimeo.
 

Looks for the finalized version in the coming days. Ok, I gotta get back to work

Google Issues Warning About Itself / Twitter Stock Takes A Dump

Update Google Chrome to minimise security risks

For a company whose motto has shifted from a “don’t be evil” to “There’s nothing to see here.” Google announced that there were some security flaws and the latest version of Chrome.

4 October 2016 – Google has released an update for its widely used Chrome browser that includes three fixes for security flaws. You are advised to update to Chrome version 53.0.2785.143 for Windows, Mac and Linux.

Security updates address vulnerabilities in computer systems that remote attackers can otherwise use to gain access to devices, or information such as online banking details. A vulnerability is a weakness that can leave a computer and its systems open to attack. Attacks can be carried out a number of ways, including through malicious software (malware) such as viruses and spyware that can monitor a users’ activity on a computer and stop systems operating properly.

Stay Smart Online recommends that, wherever possible, you enable functions that allow security updates to be automatically applied when they become available. Information on automating updates is available here. Automatic updates minimise the risk of you delaying or forgetting to apply an update, and help restrict the ability of attackers to gain control of your computer and sensitive personal and financial data.

Souce: https://www.staysmartonline.gov.au/alert-service/update-google-chrome-minimise-security-risks
google twitter bromance

Image source: http://searchengineland.com/figz/wp-content/seloads/2014/11/twitter-google-logos2-1920-800×450.jpg

Twitter Stock takes a dump on the news Google would not be placing a bid to buy the company. Honestly, I already thought that Google already owned Twitter because they quietly allowed Google access to “the firehose” — meaning that all Twitter data was now for sale to Google and you had a better bet they were buying.

Unfortunate news, but I believe it is only a bluff. I doubled down on my Twitter stock just after hearing about the firehose deal. Oh well, it should only make Twitter stock spike that much more when Google finally acquires them!

The Best Ways To Use Twitter To Increase Your Traffic

I was reading this article on Twitter tips and found it to be quite helpful. Even though Twitter may seem simple at just 140 characters, it has a much higher learning curve than you would think.

Blow Up Your Following With Twitter

This blog does not strictly consist of advice on search engine optimization. As many of us and know since the advent of “social signals.” I was reading the blog I put a link to below, test it, and lo and behold I had the same results.

A good idea doesn’t have to be an original concept to be one that works, but in this simple strategy of scheduling your tweets in Buffer.com, you can increase the size of your Twitter audience and traffic to your site. Another benefit is you can schedule your tweets at times of day where the most people will see them.

Depending upon the number of people you follow on Twitter your Twitter timeline might move pretty fast, and it’s easy to miss a tweet. But if you use buffered to hit at primetime you have a lot higher chance of getting your message out.

Here’s the method I adopted:

  1. Take 20 blog posts I’d written
  2. For each blog post, write three unique tweets (60 tweets total)
  3. Add these tweets to Buffer, scheduling 2x per day for 30 days

https://stories.buffer.com/how-i-grew-my-traffic-by-almost-50-in-just-30-days-using-twitter-f7b2cd84fb8#.ttcpf791z

Here are the charts for the major time zones in Europe and Africa.

image: http://cdn.business2community.com/wp-content/uploads/2015/06/Most-Popular-Time-to-Tweet-Europe-659×800.png.png

Most Popular Time to Tweet Europe

(Note: The London (GMT) time zone used to be the default time zone for new Buffer users, so our data for GMT is not as clean as we would like it to be. We’ve omitted any takeaways for GMT from the research results here.)
Read more at http://www.business2community.com/brandviews/buffer/the-biggest-social-media-science-study-what-4-8-million-tweets-say-about-the-best-time-to-tweet-01260204#R5ier8dvs4hx4VHy.99

I was originally suspicious of Buffer APP as a way of stealing my hard-earned traffic, but now I have found it to be another useful tool in my arsenal of social media.

Cheers

William Anderson