WordPress Releases Security Patch In The Middle Of The Night
In thier second quick update of secuity wordpress released the security patch in the middle of the night
WordPress versions 4.7.4 and earlier are affected by six security issues:
Insufficient redirect validation in the HTTP class. Reported by Ronni Skansing.
Improper handling of post metadata values in the XML-RPC API. Reported by Sam Thomas.
I related news, I though I was getting in some trouble for dropping “F Bombs In Structered data, but it seems the very sevelopers are none too happt with it either. Youo can read about it in this buried treasure:
JSON-LD became an official Web Standard last week. This is after exactly 100 teleconferences typically lasting an hour and a half, fully transparent with text minutes and recorded audio for every call. There were 218+ issues addressed, 2,000+ source code commits, and 3,102+ emails that went through the JSON-LD Community Group. The journey was a fairly smooth one with only a few jarring bumps along the road. The specification is already deployed in production by companies like Google, the BBC, HealthData.gov, Yandex, Yahoo!, and Microsoft. There is a quickly growing list of other companies that are incorporating JSON-LD. We’re off to a good start.
According ro Rusty Brick, the brass at Google want you to keep the F-bombs and other sh*t out of thier scematic data!!
Make sure your reviews don’t contain profane or vulgar language. If they do, Google can remove your review rich snippets. Google has changed the guidelines for their reviews schema to prohibit the use of schema for reviews that contain profanity and vulgar language.
The new guidelines section added a line that reads, “[P]rofanity and vulgar language are prohibited. Do not include reviews that contain vulgar or profane language.”
Meanwhile Yahoo is dealing with “state sponsored terrorism”, but what too them 3 years to come clean?
The scale of a second Yahoo breach disclosed on Wednesday was staggering, exposing information associated with a billion accounts. But, perhaps even more staggering was that the theft happened three years ago — and had not been reported until now. That probably left a lot of consumers wondering: Why does it take so long to find out that I’ve been hacked?
In Yahoo’s case, the reason for the delay may be a fairly simple one. The company may not have known about the breach. Yahoo has not revealed how it learned about the 2013 attack, but reading between the lines of its announcement, it seems as though its security team was alerted by outside investigators rather than an internal team.
According to Bruce Clay, who is one of the best and well known SEO “you won’t even be able to recognze google local seach in 2017:
Imagine a search engine results page with four paid ads at the top and three more sponsored Local Listings in the Local Pack. That’s seven ads at the top of every page, and that’s where we’re headed with Google Home Service Ads. Google Home Service Ads are sponsored listings in the Google Local Pack. Find out how home service ads will affect SEO, straight from Bruce Clay.
This is going to switch to a lot of guy who used to get over on the sytem by “black hatting” email adressed start playing by the rules.
These guys have a pretty decent playlisy for local stuff:
Incase yu’ve been under a rock you have heard about the possum, update, but just in case you have not, let me bring you up to date with the help of Seach Engineland?
What was the update?
All the evidence seems to indicate this particular update only impacted ranking in the 3-pack and Local Finder (AKA the local results or Google Maps results). There is talk of another update that happened right after, which impacted organic results.
I believe the main purpose of the update was to diversify the local results and also prevent spam from ranking as well.
Now that Google claims to not so much be penalizing sites with the new “real time” Penguin Update it makes some people suggest there is not even a need for a disavvow file.
Here are some key takeaways:
Of the sites that ranked in the top 30 within the previous seven years, 89% no longer rank for anything today. Some of these sites are already gone but a majority were penalized.
Before using a disavow file, it’s best to know the difference between a good link and a bad link. But determining whether a link is good or bad isn’t easy. There are some who measure links wrong. For example, some sites who have been penalized have a high Moz score, Ahrefs score or Majestic score so they may appear to be “good links.”
There really hasn’t been great public tools available that look at everything and also consider what Google is looking at.
Penguin is a filter designed to capture sites that are spamming Google’s search results in ways that Google’s regular spamming systems might not detect. Introduced in 2012, it has operated on a periodic basis.
In other words, the Penguin filter would run and catch sites deemed spammy. Those sites would remain penalized even if they improved and changed until the next time the filter ran, which could take months.
When I read the news today about google shaking up the local maps listing again it came as so bit surpise. In my ment Google has wanted to sweeze the local “lead gen” sites out of the ranking in favor of getting better positioning for their AdWords.
For this i will be referencing this blog post…
Local SEO specialist Brian Barwig was among those who have noticed the ads appearing in the Local Finder results — reached after clicking “More places” from a local three-pack in the main Google search results.
The addition of the ads (more than one ad can display) in the Local Finder results means retailers and service providers that aren’t featured in the local three-pack have a new way of getting to the top of the results if users click through to see more listings. (It also means another haven for organic listings has been infiltrated with advertising.) Source: http://searchengineland.com/google-ads-local-finder-results-maps-not-search-partner-247779
This became a hot topic of conversation at this years SWSX. As local marketer look further and further down the barrel of a gun and need to but adword. SEO legond Bruce Clay chimed in at a recent event:
Creating Better Ad Copy: PPC Problem-Solving for B2B B2C was originally published on BruceClay.com, home of expert search engine optimization tips. There are more than 1.2 million advertisers in the Google Search Network. With so many business and brands competing to show up in paid search ads, how can you stand out? Standing out is something search engine marketing leaders Pauline Jakober, Virginia Tonning and Marty Weintraub spend a lot of time thinking about.
New even traditional black hatters like Semantic Mastery have been singing the praises of adswords and acting like they are some try of expert, when they ore still really just getting thier feet wet. Check out the video at the top of this post!
They have even released and adwords type traing programs so that they will not be crushed under the weight of what is coming down the pike. My boss has me reviewing thier latest release Local KingPin and I was expecting tpo ve done by now but like other products from these guys it has turned into a monster and I stall haved finalized my review but so far so, so good.
My boss posted a pterry good overview and is helping me get through this giant traing course.
For a company whose motto has shifted from a “don’t be evil” to “There’s nothing to see here.” Google announced that there were some security flaws and the latest version of Chrome.
4 October 2016 – Google has released an update for its widely used Chrome browser that includes three fixes for security flaws. You are advised to update to Chrome version 53.0.2785.143 for Windows, Mac and Linux.
Security updates address vulnerabilities in computer systems that remote attackers can otherwise use to gain access to devices, or information such as online banking details. A vulnerability is a weakness that can leave a computer and its systems open to attack. Attacks can be carried out a number of ways, including through malicious software (malware) such as viruses and spyware that can monitor a users’ activity on a computer and stop systems operating properly.
Stay Smart Online recommends that, wherever possible, you enable functions that allow security updates to be automatically applied when they become available. Information on automating updates is available here. Automatic updates minimise the risk of you delaying or forgetting to apply an update, and help restrict the ability of attackers to gain control of your computer and sensitive personal and financial data.
Twitter Stock takes a dump on the news Google would not be placing a bid to buy the company. Honestly, I already thought that Google already owned Twitter because they quietly allowed Google access to “the firehose” — meaning that all Twitter data was now for sale to Google and you had a better bet they were buying.
Unfortunate news, but I believe it is only a bluff. I doubled down on my Twitter stock just after hearing about the firehose deal. Oh well, it should only make Twitter stock spike that much more when Google finally acquires them!
I was reading this article on Twitter tips and found it to be quite helpful. Even though Twitter may seem simple at just 140 characters, it has a much higher learning curve than you would think.
Blow Up Your Following With Twitter
This blog does not strictly consist of advice on search engine optimization. As many of us and know since the advent of “social signals.” I was reading the blog I put a link to below, test it, and lo and behold I had the same results.
A good idea doesn’t have to be an original concept to be one that works, but in this simple strategy of scheduling your tweets in Buffer.com, you can increase the size of your Twitter audience and traffic to your site. Another benefit is you can schedule your tweets at times of day where the most people will see them.
Depending upon the number of people you follow on Twitter your Twitter timeline might move pretty fast, and it’s easy to miss a tweet. But if you use buffered to hit at primetime you have a lot higher chance of getting your message out.
Here’s the method I adopted:
Take 20 blog posts I’d written
For each blog post, write three unique tweets (60 tweets total)
Add these tweets to Buffer, scheduling 2x per day for 30 days
Leading SEOs Discuss AMP, PWAs, URL Parameters, Featured Snippets, KPIs and More
Leading SEOs Discuss AMP, PWAs, URL Parameters, Featured Snippets, KPIs and More was originally published on BruceClay.com, home of expert search engine optimization tips. Meet the SEOs is a key SMX session where digital marketers are able to ask four leading digital marketers any question they have. The panel, moderated by Search Engine Land Founder and Editor Danny Sullivan, features: Duane Forrester: Vice President of Search Operations at Bruce Clay, Inc. Mike King: President and Founder of iPullRank Hillary Glaser: SEO Manager at Campbell Ewald Alyeda Solis: SEO Consultant
Are you ready for the big search engine optimization geek fest being sponsored via is the good people at Bruce Clay. This event is not far away holding off until November and if you have a chance to be there there is absolutely no reason why you shouldn’t go.
This promises to be the geekiest event ever invented and if you’re a reader of this blog you better bad that we are going to be there and looking for supplies from Google.
17 Ways Link Building Can Go Awry
published: 9/29/2016 5:55:37 PM +00:00
17 Ways Link Building Can Go Awry was originally published on BruceClay.com, home of expert search engine optimization tips. Link removal specialist Sha Menz has a word of warning for SEOs: Manipulating the link game is like everything else — it’s all fun and games until someone loses an eye. A superhero SEO can come along and save your site, but there are much more powerful things your superhero SEO could be doing rather than link cleanup. Read 17 Ways Link Building Can Go Awry for 17 areas where link building can go awry and 3 ways link building can be done best!
Everyone is on race to cool blanks like it was the nuclear arms race just after war war Two with the Russians. In your haste to build links if you aren’t careful you can trigger the newly updated Google Penguin penalty. Many people talk about trying to recover their domains after being penalized, but I consider it to be pointless and you should just start again on a new domain name with fresh content
As always, I’ve just try to keep this little search engine optimization blog updated with what I flying to be week’s top stories. Look for another post a few days.
How Long Does Link Building Take to Influence Rankings?
Of course, you have to think of this source of the news. The cornerstone of the Google algorithm scores PageRank. While covering the years Page rank may no longer be shown two webmasters there is certainly no doubt that you were going to have a harder time doing something without links than with them. Even mass link building with tools like GSA still have their time and place as long as the links are not pointing toward the money site.
MOZ had a different take:
Kledzik’s study was on a moderately large site with roughly 200K pages and focused on moderately difficult keyword rankings. She correctly points out that with a multiplicity of variables, it is extremely difficult to pinpoint the impact of any given ranking factor (such as a link).”
Even though, they may try to put it behind them; Pagerank is the foundation of the Google algorithm and without it, they would not be the largest technology company in the world without links because like a democracy, they count as votes.. While they may continue to find ways to dampen the effects free links and thin content, it’s just like taking the engine out of a car. You can do it, but you’re not going to be going anywhere.
Link building isn’t dead Google and even better at finding, demoting and even penalizing links coming from bad neighborhoods. and I have use search factors as Time a visitor spends on the side and click through rate which is also being manipulated by the SEO Community